Creative Strat Post #1
Greenwashing: A form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims.
'The Earth Day of the 21st century, however, is quite different from that of the 1970s. In the beginning, it was a distinctly grassroots movement. Today, nearly every major brand and corporation in the country goes green, in something now known as ‘greenwashing.’ Capitalising on our nation’s consumerist tendencies, corporations use a day for heightened environmental awareness to promote their eco-friendly products.'
from ‘Earth Day, Then and Now’